Yahoo’s Sharad Verma Recap of WebmasterWorld’s Pubcon

Over at the Yahoo! Search blog Sharad Verma recaps WebmasterWorld's Pubcon. I could not attend but it sounds like I missed a good conference and relevant keynote for Hyperix. It's nothing new to me but it's nice to see other people talking about it.

Noteworthy Keynote

I thought that Richard Rosenblatt's keynote on Wednesday delivered sound insight. According to Richard, most content online today is about sports, politics, news, and other common topics, leaving long tail topics underserved. He emphasized that there is significant demand for quality content in the long tail and therefore an unaddressed opportunity to create content and capitalize on the monetization opportunities. Susan Esparza at Bruce Clay, Inc. lived blogged from the address, where Richard revealed, "The old model was about owning a generic domain name (pets.com). The new is that the search engines don't care where you are. Get a one or two word domain on a nontraditional domain. Target the wide body and the long tail."