May 2010 Archives

apple_microsoft.jpgTechCrunch is reporting that Microsoft could be taking over the search on Apple's iPhone with the upcoming release of the next iPhone operating system. It's become obvious that Apple and Google are clashing these days in several areas including the mobile sector, and now with Google TV, with home entertainment.

Apple does not have search technology of its own and that's a big setback for a company that's repositioned itself the last few years from being primarily a computer hardware company. So what do you do when you don't want a rival to have a foothold in your territory? You turn to a lesser rival, at least in Apple's eye.